Challenges
The original onboarding process on Stake.com was not beginner-friendly, especially for users new to crypto or online gambling. Key actions like placing bets or finding games lacked clarity and visual hierarchy, making the experience overwhelming. The interface was visually cluttered, particularly in content-heavy areas like live sports and casino lobbies. There was also a noticeable lack of feedback and microinteractions, which made actions feel unresponsive. Additionally, users had to toggle between wallets and games without a smooth or intuitive transition.
The redesigned experience addressed these issues by introducing a more guided onboarding flow to reduce drop-offs during registration. Navigation and game discovery were simplified, helping users access key content more easily. Wallet visibility and real-time feedback were improved to boost user confidence during transactions. The interface was cleaned up with bolder visuals that reinforced Stake’s brand while enhancing overall usability.
Although this was a conceptual case study, the redesign highlights how thoughtful UX and UI improvements can lead to higher engagement especially during onboarding and betting moments—while reducing friction for users navigating crypto payments. The result is a more immersive, confident gambling experience that doesn’t compromise on speed or functionality.
