Project Overview
Petr-X is a website built to let users redeem gift cards quickly and securely, converting stored value into usable funds or credit through a simple, guided online process. I designed the full website experience, focusing on making a process that is often clunky and confusing on competing platforms feel fast, clear, and trustworthy from start to finish.
Project Goals
The goals for Petr-X were to reduce user anxiety and drop-off during the card redemption process; to communicate rates, accepted card types, and processing times with total clarity before submission; to design a short, guided flow that felt safe and easy to complete; and to establish a visual identity trustworthy enough to compete against more established players in the gift card redemption space.
Project Challenges
Gift card redemption sites face a particular trust and clarity challenge, since users are often submitting sensitive card details and waiting for a payout, all while worrying about whether the platform is legitimate and whether their card will actually be accepted at the rate they expect. The design challenge was to remove as much ambiguity as possible from the redemption process, clearly communicating accepted card types, rates, and expected processing times upfront, while keeping the actual submission flow as short and simple as possible so users didn't abandon the process out of frustration or suspicion partway through.
My Approach
I approached Petr-X by front-loading the information users need most before they commit to submitting a card, including clear rate information, supported card brands, and expected turnaround times, so there were no unpleasant surprises partway through the flow. I designed a short, guided submission process broken into clear steps, with reassuring progress indicators and confirmation messaging at each stage so users always knew their submission had been received and understood what would happen next. Trust signals, clear support access, and transparent status tracking were woven throughout the design so that users felt in control of the process rather than sending their card details into a black box.
What I Delivered
I delivered the full mobile app addressing common concerns, and account or order history pages for returning users, all designed with a consistent, trustworthy visual identity intended to set the platform apart from less polished competitors in the space.
The Outcome
The helped reduce abandonment during the submission flow by making the process feel shorter and more transparent, and the upfront clarity around rates and turnaround times cut down significantly on support inquiries from users anxious about the status of their submission. The more trustworthy visual identity also helped the platform stand out against less professional-looking competitors, which stakeholders noted was a meaningful factor in user confidence and repeat usage.
